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Sales
Philosophy
Our
philosophy of selling is clear: To
help our customers choose a
product or service that is right
for them and is in their best
interest.
Our
goal is unambiguous: To
build lifetime relationships.
We believe by tailoring a
well-balanced, constructive
financial package that enhances
the success of a customer’s
farm, rural property, or
agribusiness, we will effectively
nurture that lifetime
relationship.
Contrary
to prevailing
“get-in-and-make-the-quick-sale”
attitudes, we are guided by our
primary core value: Treat customers and prospects as we would like to be treated.
When
selling, we will follow our core
values and do what’s best for
our customer, his/her business,
and family’s well being ahead of
any company directed sales
objectives.
Our commitment is to
customer “betterment”—helping
each make sound constructive
decisions to reach business and
family goals.
As
a cooperative, our customers are
uniquely owners of this business,
and they share in its prosperity.
Unlike customary corporate
structures where distant investors
own the business and expect a
favorable rate of return on their
investment, our member-borrowers
are the owners—our
Stockholders.
When
their cooperative is profitable,
they receive a favorable return
through profit sharing.
This reinforces
Stockholders’ relationships with
the cooperative, and directly
lowers their net cost of borrowed
capital.
As
new customers perceive and
experience the same favorable
ownership connection with their
cooperative, they will want to
extend their borrowing
relationship to achieve the lowest
cost of capital possible.
We
believe everyone in every office
and department contributes to
growing and strengthening our
Stockholder relationships. When
each of us effectively listens to
our Stockholders, knows what we
offer, and helps them choose the
products and services that are
right for them, our cooperative
will prosper.
Our
success comes when our
Stockholders recognize our concern
for them, our understanding of
their business, and our desire to
bolster their best interests.
Simply
said—We
sell well when our customers do
well.
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